uhren-schmuck.de

Sie sind hier  :  Home Uhren- und Schmuck-News Markennews

zurück

Uhren-News drucken

(u-s:b /Darwel /Jovial) The Swiss brand Jovial is toasting 75 years in the art of watchmaking by unveiling an entirely new collection at BASELWORLD 2004, along with a new positioning. Jovial is thus pursuing its modernisation process, while remaining faithful to its values, its traditions, its pioneering spirit and its respect for Swiss quality. The new ranges in 2004 testify to the brand's remarkable vitality; they reflect all the qualities on which Jovial has built its reputation and embody its quest for aesthetic and technical innovation.

Swiss tradition and international success

Jovial was founded in 1929 in la Chaux-de-Fonds, the cradle of Swiss watchmaking by watchmaker Fernand Droz, who was thus fulfilling one of his greatest dreams. The company enjoyed swift success. In 1946, it was renamed "Jovial Montres SA", and its development also led to production being transferred to Bienne.

One of the great strengths of Jovial – and a significant driving force behind its growth – is its ability to anticipate trends and to adapt very quickly to market demands. The company currently employs over 400 people worldwide, constituting a highly qualified team that ensures optimal management of production and sales.

Fresh impetus

In 2004, Jovial is celebrating its 75th anniversary. Three quarters of a century of success, during which the company has been able to draw upon its history and its know-how to offer a broad range of watches crafted in harmony with the grand Swiss watchmaking traditions and to assert itself on the main international markets.

Building on its success and its excellent knowledge of the sector, Jovial has decided to develop new markets and to reposition its image within a new distribution network. To achieve this, the brand has redefined its strategy and is presenting all-new collections at the BASELWORLD 2004 World Watch and Jewellery Show. An original approach combining technical reliability and modern design.

A collection where quality meets diversity

The Jovial collection surprises one at first glance by its extremely broad diversity. Classical, sports or designer look models; self-winding or quartz movements; round, square or rectangular cases, leather straps or metal bracelets: Jovial has all the right assets on the wrist to appeal to the most demanding clientele, around the world, by fulfilling the entire spectrum of desires for elegance and for technical perfection.

This variety of styles fully reflects the determination of Jovial: widening horizons and crossing borders to address a broad public without any distinction between social categories or generations.

However different they are, all Jovial watches share a common denominator: quality. Original shapes, exclusive aesthetics: each is conceived by a team of designers with their finger firmly on the pulse of new trends. Jovial also displays exceptional masters in terms of manufacturing and finishing. All watches are produced in accordance with the highest standards of precision and reliability, with tremendous attention to detail, and using rigorously selected materials.

The extremely attractive price of all these models reflects the brand's main concern: to offer quality watches to as many consumers as possible. Classical, elegant, functional or trendy, Jovial creations are intended for men and women wishing to treat themselves to a Swiss watch corresponding to their tastes and their needs, while keeping within an accessible price range.

JOVIAL ECSTASY: A VERY FASHIONABLE WATCH
A J-shaped case and links, an asymmetrical design, a youthful dynamic appearance: this highly original creation, available in quartz or self-winding versions, will delight all those who love fashion and innovation, but do not wish to compromise on quality. A fine illustration of the Jovial renewal.

Autor:  
Darwel /Jovial 

Service: kostenlose Anfragen von Darwel /Jovial - bei Uhren- und Schmuck-Händlern der Marke Darwel /Jovial.