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(u-s:b /Rado) Two technical world-firsts in one watch collection

Born of the desire to help the true personality unfold, to find the true self and above all remain true to oneself, the new RADO.TRUE reflects the individual wearer’s personality, as well as that of the Swiss watchmaker, Rado. Rado, pioneer and leader in the field of luxury ceramics watches, is dedicated to continuously researching and innovating new material technologies and applications without compromising the design.

In spring 2006, Rado presents the world with not just one but two absolute firsts in the global watch industry by unveiling satin-brushed and decorated high-tech ceramics. At the same time Rado reinforces its undisputed pole position in the international watch market when it comes to expertise in creating timeless and exclusive high-tech materials. RADO.TRUE is the name of the new collection that reflects Rado’s philosophy: clean lines, extraordinary high-tech materials and distinctive design. RADO.TRUE is one watch line that is unique and yet multifaceted, including four design variations: Elegance, Fashion, Active and Deco. This contemporary timepiece allows you to remain true to yourself. Truly Rado.

RADO.TRUE: One shape, many special features
Like a true and complete reflection of your personality, the new line of watches RADO.TRUE springs from the philosophy behind the brand. It represents quintessentially pure and avant-garde design in perfect harmony with innovative material technology. It is the epitome of cutting-edge technology combined with an exceptional shape and made from flawless high-tech ceramics. In developing RADO.TRUE, Rado has triumphed in developing the technology to create two new dimensions in the use of high-tech ceramics: the satin-brushed and the decorated high-tech ceramics - both are world-firsts.

Circular, like the symbol of infinity, - this modern case houses the new RADO.TRUE family of watches. The ceramics case seamlessly flows into the finely articulated ceramics bracelet and due to this material's remarkable and durable properties this timepiece will remain timelessly beautiful.

Satin-brushed and decorated high-tech ceramics – a technological revolution
Eternally lustrous, scratch-resistant high-tech ceramics watches have been around for several decades, thanks to Rado. It was this Swiss company of watchmakers that was the first in the 1980’s to recognize the potential of this exclusive material. The colourways too - platinum, black, gold, white, pink, azure, burgundy, blue and purple - of high-tech ceramics also originates from Rado. All these achievements however, were not enough for Rado, who, after years of research, is now able (another first) to satisfy the wishes even of people who prefer the luxury on their wrists to be a little less ostentatious - or at least where gloss is concerned. For the first time ever, Rado has now succeeded in developing satin-brushed, matt high-tech ceramics for the watch making industry.

The other technological achievement is that of decorative high-tech ceramics, also launched by Rado. Many years of research, experiments and trials were finally crowned with a fantastic innovative result, namely two-tone high-tech ceramics, which, from decorative patterns and drawings, generate their very own special dynamism! The possibilities this innovative development has brought are endless. There are now no more boundaries, no limits to restrain the creative spirit.

These two new techniques for surface treatment of high-tech ceramics are used for the first time in the new collection, RADO.TRUE. A collection that embodies the spirit of the makers. RADO. SHAPING THE FUTURE.

RADO TRUE.ELEGANCE
This perfect blend of refinement and understatement, of seductive and luxurious finish, the timelessly elegant beauty of RADO TRUE.ELEGANCE comes in both male and female versions. The clean curves of the watch case merge in subtle harmony with the finely articulated bracelet. This is true integral harmony, elegance absolutely in balance with itself. The RADO TRUE.ELEGANCE is available in radiantly polished high-tech ceramics in black and platinum; diamonds perfectly harmonize with the design and can decorate the dial if desired.

RADO TRUE.FASHION
The RADO TRUE.FASHION models sparkle in their own inimitable style. Truly trendy: expressive dials with generously shaped numerals lend life and energy to this line. The gloss of the platinum-coloured or black high-tech ceramics is a timeless, always beautiful mirror for the beholder. RADO TRUE.FASHION comes in polished high-tech ceramics and in two sizes.

RADO TRUE.ACTIVE – A world first in satin-brushed ceramics
Dynamism and peak performance characterize the sports models of the new RADO.TRUE collection. The use of revolutionary, satin-brushed high-tech ceramics matches perfectly the spirit of this active timepiece. With their distinctive fluid design, scratch-resistant materials and their technical dials, RADO TRUE. ACTIVE models radiate power and energy. This is the line for enterprising individuals, who enjoy living life to the full. It comes in two model versions, black or platinum satin-brushed high-tech ceramics - really sporty or with a subtle dynamic line, and three different dial variants. Just like all RADO.TRUE models, RADO TRUE. ACTIVE is available in two sizes.

RADO TRUE.DECO – A world first in decorated ceramics
Dare to express your personality with the RADO TRUE.DECO. Unusually decorated high-tech ceramics is the attraction of this version – a ‘tribal’ inspired decoration awakens the inner warrior on the men’s design. Origins and roots, the power of mind and body.
Curves and scrolling patterns underscore the sensuality of the feminine body on the RADO TRUE.DECO for women.
Both designs cleverly flow from the bracelet to the case. The RADO TRUE.DECO line is available in three variants - satin-brushed and decorated black high-tech ceramics or polished and decorated black or platinum-coloured high-tech ceramics. This truly daring new technique creates an unusual timepiece for the expressive man or woman to wear.

RADO.SHAPING THE FUTURE.
A pioneer in the creation of scratchproof high-tech ceramics, this Swiss watch brand is still searching for ever new technologies and the development of new and innovative processes. Building on the experience of almost five decades, Rado, today’s market leader in scratch-resistant designer watches, has the expertise to develop yet another world-first launch of new, avant-garde materials such as the satin-brushed and decorated high-tech ceramics. High-tech ceramics, one of Rado’s signature materials, lends to every creation a truly timeless beauty.

It is only by a continuous quest for innovative processes in the field of measuring time, that we are able to play a role in shaping our own destiny, our own future: RADO.SHAPING THE FUTURE.

RADO TRUE. ELEGANCE

Autor:  
Rado 

Service: kostenlose Anfragen von Rado - bei Uhren- und Schmuck-Händlern der Marke Rado.