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(u-s:b /TAG Heuer) Capable of measuring and displaying fractions of time and equipped with a perpetual calendar and patented bi-directional hands, the new AQUARACER chronograph Calibre S sets a new milestone in contemporary luxury chronographs. At the helm of the all-new AQUARACER line of prestigious sports watches and chronographs – worn by TAG Heuer ambassador Brad Pitt – the chronograph Calibre S is the world’s most innovative, stylish, functional and easy-to-use chronograph.

To celebrate this revolution in watchmaking, TAG Heuer has organized an international sailing event from May 25-28, 2005 in the stunning bay of Saint Tropez, France. The "TAG HEUER AQUARACER TROPHY" saw 16 TAG Heuer branded sail boats involving 160 professional skippers, journalists and celebrities from 18 countries compete during two days to win a trophy celebrating the birth of the new chronograph from the 145-year Swiss watch company. Organized as a Nations’ Cup with each boat proudly bearing the colors and flag of a different country, the "TAG HEUER AQUARACER TROPHY" was the first occasion to test in competition the regatta countdown and chronograph functions of the new TAG Heuer AQUARACER chronograph Calibre S.

The Calibre S:

TAG Heuer’s award-winning watchmakers and constructors revolutionize Swiss watchmaking with a bold and elegant reinvention of the analog chronograph. Only 2 months after astonishing the world at the BASELWORLD 2005 with the Calibre 360 Concept Chronograph, the world’s first-ever mechanical wrist chronograph measuring and displaying time at 1/100th of a second, TAG Heuer today presents another daring step in movements creation, the analog chronograph movement Calibre S that equips the new AQUARACER series top-end wrist chronograph. Envisioned, designed, developed and industrialized at TAG Heuer by TAG Heuer watchmakers, designers and constructors, and manufactured only for TAG Heuer, the Calibre S sets a new milestone in Swiss analog chronograph history, 23 years after the birth of the first Swiss analog chronograph at 1/10th of a second, which has equipped the TAG Heuer series 2000 since 1982. Today, the series 2000 has been relaunched under the more aspirational AQUARACER name and is the first TAG Heuer series to propose the Calibre S in its product range.

The new series AQUARACER takes TAG Heuer’s yachting and diving legacy and pushes it into a fuller expression of the brand's aspirational, upscale and sporty-but-dressy image.
At the helm is the truly revolutionary new AQUARACER chronograph Calibre S, the world’s most innovative, versatile, easiest-to-read and easiest-to-use analog chronograph, along with a regatta synchronized countdown-chronograph function.
Versatile, the Calibre S is a new movement platform with many further functionalities to come for TAG Heuer in the future. With its multifunctional capabilities, the Calibre S is a real development platform for TAG Heuer, with many other functions besides the countdown and 1/10th of a second. For the first time in analog watchmaking history, it frees designers from the dictature of the 3-6-9 and 2-6-10 sub-dials architecture and proposes a patented and revolutionary way of reading time-related indications. Its bi-directional hands driven by bi-directional motors offer the most universal and immediate reading as directly derived from the dashboard technology of sportscar tachymeters and RPM indicators. In the future, the Calibre S will be proposed in many different functional and aesthetic versions in other TAG Heuer series.
Autor:  
TAG Heuer 

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