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(u-s:b /flik flak) In today’s world, many children’s weekly schedule looks just as busy as that of their parents! But one thing hasn’t changed… Whether it’s judo, tennis, or soccer; violin, flute or piano; hanging out with friends, playing a computer game or preparing for a school test: kids basically still love action, laughter and looking on the brighter side of life! The Happy Days 2006 collection is there to help them keep track of their multiple activities, but also to remind them of that all-important “Fun Factor”.

Quality rules
Everyone knows, however, that in the heat of childhood action, certain things tend to get shattered, scratched, soaked or dirty. Which is why Flik Flak is determined no such unpleasant surprises can spoil the Happy Days it offers…

To ensure kids (and their parents!) will never be disappointed in the performance of their timekeeping companion, all Flik Flak watches embody the finest Swiss-made quality features. A dive in the pool? No worries, since they are water-resistant to 30 metres. Smeared with mud? Put them through a 40° machine cycle and watch them come up as good as new! A bumpy ride in a theme park? The robust aluminium case is built to resist plenty of hard knocks. Tree climbing? The scratch-resistant mineral glass will make it unscathed through the branches. Soon time to go home? The precision quartz movement will keep time with legendary Swiss accuracy.

Easy learning
Designed through cooperation between educational experts and experienced watchmakers, the pioneering Flik Flak approach is well equipped to stand the test of time. Colour-coded hands and dials, featuring the Flik and Flak brother-and-sister characters for the younger ones, help children make sense of the perpetual cyclical motion they observe. Fascinated by the progress of the hours and minutes, before they know it they are able not just to watch time go by, but to follow it in detail – and maybe tell Mom that is time for their favourite programme! Later, they can graduate to more sophisticated models, still based on the same differentiation principle, but which add a third hand that makes sure every second counts.

And because there’s nothing like touching and doing to help turn abstract ideas into concrete reality, all Baby World models come with a bonus cardboard watch, featuring detachable hands for intelligent added play value.

Dream themes
A look at the amazing variety of colours and motifs – cheerful, trendy, fantasy, rustic, ethnic, street-wise, fairytale, sci-fi – inevitably makes you wonder where the Flik Flak designers get their ideas from. The answer is simple and obvious: from children themselves and their world, both real and imaginary. Because no one knows better how to bring Happy Days to life!

Beauty Girl
Recognising that time and beauty are precious at any age, this Beauty Girl Treasure is housed in its own special jewel box designed like a vanity case, complete with eyeliner, lip gloss on either side of the watch and of course a looking glass reflecting them all... In an open invitation to take a little time for beauty’s sake, even the strap of this pretty pink model features items from the make-up kit no little cutie would be without. And just in case she should end up spending too long in front of the mirror, the perfectly made-up watch face will remind her that it’s time to face the world.

Adventure Boy
Time for drills, time for thrills: the geared-for-action Adventure Boy Treasure watch comes complete with a sturdy ultra-practical zip-up pouch carrying some of the most important items in a modern-day adventure kit. Notepad and pencil, mini flashlight, key-ring and compass: they all match the mood of the camouflage strap, dynamic case and no-nonsense dial. The instant read-off hour, minute and seconds hands make it easy for daring young heroes to synchronise their watches with those of their companions, keep track of their operations, or time their latest training feats.

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