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(u-s:b /flik flak) One of the things you first notice when spending time with healthy kids is that they are constantly on the move. They like to dance, jump, hop and spin – and if they are wearing a watch, it had better be able to keep up! The Flik Flan Fun Collection 2004 is ready and able to stay right in there with today's children: at the heart of the action. As an added bonus, these cheerful, playful timepieces are 'wired' to teach them a thing or two about time and timing in the process!

Quality as a given

Since children easily become emotionally (and not just literally!) attached to their watch, it is reassuring to know that it has what it takes to stick around for a good long while. Made in Switzerland, Flik Flak watches are known for their dependability, ensured by a sturdy, shock-resistant aluminium case, non-scratch mineral glass and accurate quartz movement. And because action sometimes spells water and dirt when kids are involved, they are water-resistant to 30 metres and can be machine-washed (along with a favourite pullover and pet toy) at 40°C!

Education through entertainment

TV and computer screens occupy a predominant place in kids' lives today, providing a blend of information and amusement. Nonetheless, learning through real-life objects you can see and touch is still considered by specialists to be as important as ever. Flik Flak developed its method for learning the time in cooperation with experts in children's educational needs.

The personalised hands on certain models refer to a brother-and-sister pair of hands (Flik and Flak), each moving at their own pace around their correspondingly matching hour or minute circle. Whatever the exact type of hand, the colour-coding principle is the same and ensures easy read-off on the bright, legible dials. And for those who really prefer to feel and experience the concrete expression of time, the packaging of several models includes a cardboard watch with detachable hands, providing hours of instructive play!

Something for everyone

With a colourful cast of clever animals and funny phantoms, delicious treats and sporting feats, romantic hearts and delicate blossoms – all obviously thrilled to be enlivening these youthful new timepieces – the stage is definitely set for "Action." Children are sure to find just the right model that corresponds to a special part of their personality and preferences.
What is more, if the truth were to be told, many adults may wind up getting 'attached' to these energetic models... It would certainly not be the first time that Flik Flak watches find their way onto slightly more mature wrists.

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