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Flik flak: Cheerful ways to start the day.

16.06.2004/10.25 - These perfectly rounded clocks are a real pleasure to touch and hold. The two side buttons are there just for fun and visual balance but the one on the top serves to light up the dial face for optimal readability in the dark... Just behind it is the on/off alarm switch for when you've heard enough of the pleasing tune, and a fourth button on the back opens and closes a door used for setting the time and the alarm – and changing the battery if ...


TISSOT Bascule

10.06.2004/09.19 - A surprise from Tissot who have taken this case with its 1970s look and used it to house an exclusive quartz chronograph movement equipped with a patented lever system visible through the partially transparent back. Movement: Quartz, gilt finish, blued screws Function: Hours, minutes, seconds, date, chronograph Case: Steel Crown positioned on the left Cambered sapphire crystal Engraved back with four transparent corners Dial: Black and silver ...


Goldpfeil Genève : Jumping hours Look: no hands!

03.06.2004/17.39 - The Jumping hours watch by Goldpfeil Genève displays time in a new light. Instead of the traditional centre hour and minute hands sweeping round a graduated dial, an aperture at 12 o'clock reveals the hours, another at 6 o'clock the date, and a round disc carrying the brand-emblem blue arrow points to the minutes. In this subtle play on geometrical shapes and symmetry, the customary dial watch face is replaced by the entire solid gold case ...


Roger Federer is the new ambassador for Maurice Lacroix

03.06.2004/10.32 - Roger Federer, currently worldwide number one in men’s tennis, and Maurice Lacroix Swiss Watches signed a close partnership contract in Zurich. As the official ambassador, the Swiss tennis player will represent the watch brand around the world. Maurice Lacroix, one of the most successful rising players in the market for high-quality timepieces, is the exclusive watch partner and one of the official top sponsors for Roger Federer. The five-year ...


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